Wear This Not That: “GUCCI for UNICEF” Boston Bag

We think it’s pretty clear what the Gucci Boston bag and Hermes Birkin have in common – both are high end, luxe and stunning pieces, both are designed by iconic brands that practice philanthropic traditions, and both, most assuredly, should find their way into my ever so desperate l’armoire.  But what may not be so obvious amongst these fabulous pieces, is the way one of these bags gives back to children in the greatest of need.

As part of its corporate responsibility programme, Gucci has teamed up with UNICEF for the seventh year to create its “Gucci for UNICEF” boston bag. The latest version of which, is designed by the house’s creative director Frida Giannini and features a double top handle, Gucci’s micro Guccissima calfskin leather, a detachable shoulder strap and a subtle touch of stunning light gold hardware.

As in previous years, Gucci is dedicated to donating 25% of net profits from each purchase of the bags to UNICEF’s “Schools for Africa” program, which aims to provide access to quality basic education for millions of children in Africa.

The “Gucci for UNICEF” alabaster micro Guccissima Boston Bag is available in Gucci stores worldwide and on Gucci.com until May 31, 2013. For more information about Gucci’s work with UNICEF, go to gucci.com/unicef.

 

 

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