Eat Chocolate ~ Do Good! The Cadbury Bicycle Factory

For a second year in a row Cadbury Canada is supporting kids in Ghana with a purpose in mind – sending 5,000 bicycles to Ghana so children can to go to school, do their chores, and hang on to their life’s dreams – a well suited cause for a company that sells chocolates and candies to children in the industrialized world, using cocoa as an ingredient farmed in Ghana – well done!

Cadbury is keeping their 2010 Bicycle Factory campaign open until November 14, 2010 so UPC codes from candy and chocolate wrappers can still be added – each UPC code represents a single part of a bicycle – each bike in the campaign needing 100 parts or UPC entries. In 2010, this campaign has already built 3799 bikes and is striving to reach its goal of 5,000 bikes by mid November. Real-time monitoring captures the campaign’s progress on its microsite of a virtual factory at www.thebicyclefactory.ca

Last November 2009, in its first year, the Bicycle Factory successfully delivered 5,000 bicycles to more than 200 communities in Ghana. Cadbury saw the Bicycle Factory program as an opportunity to help under privileged children, particularly those in Ghana, a region close to Cadbury’s heart due to its involvement in the country for over 100 years.