Day 20 of 30 Days/30 Ways to Give: FACEBOOK VIRTUAL PHILANTHROPY

Social networking just became socially conscious.

Facebook is an amazing social media phenomenon.  There’s so much going on and there’s something for everyone in this incredibly dynamic and rich social media environment – including opportunities for virtual philanthropy (that won’t cost you a single cent!).

Non-profit organizations and caring companies are using Facebook to launch a social-networking-based fundraising drive for their causes – that require participation of merely minutes (sometimes, seconds).  If you’re on Facebook, I urge you to check these virtual giving options out. You don’t have to make a big commitment, and you only have to put in extra time if you choose!

1.  PASS A GALLON:  Go to and for every “virtual” gallon of milk passed, $1 will go to Feeding America to help families get the nutrients they need.

2.  RECRUIT YOUR FRIENDS: The Breast Cancer Awareness Facebook Page, encourages you to invite friends to join in the fight against breast cancer. For every friend invited through the Pink Ribbon application, you’re helping to raise awareness about the cause. There are so many ways to help, and I can discover new things on their Facebook Page everyday including shopping for gifts, where the proceeds benefit the cause.

3. SEND A VIRTUAL GIFT:  If you’re a Facebook member, then you know about those silly $1 cartoon gifts you can send to your friends: pictures of a heart, a balloon, a puppy face, a political button, and so on. Each month, Facebook members spend millions of real dollars on these virtual gifts. Now Facebook ( and Changing the Present ( have developed a socially conscious way
to send those gifts. With more than a thousand nonprofits to choose from, your dollar goes to help feed the hungry, stop child labor, or provide schoolbooks. When you send the gift, the recipient receives a picture representing your cause: a hot dog for a donation to a charity focusing on child hunger, a flower for preserving the rainforest, or a pink ribbon to show you support breast cancer research.

Using Facebook, you can start your own cause, or choose to support any of the thousands that have been created by groups like PETA, the Save Darfur Coalition, and the Alliance for Climate Change!