The Best of Pink Products: Estee Lauder

Every October, store shelves magically awash in a sea of petunia-hued products, all in the name of breast cancer awareness.  In the vast world of ubiquitous “pink” – where one can buy shoes, shirts, mix-masters, mattresses and more for the cause – one name stands synonymous for the campaign of breast cancer awareness: Evelyn Lauder.

The late Lauder, who passed away at age 75, was the co-creator of the now famous Pink Ribbon breast cancer awareness campaign back in 1992. This year marks the 20th anniversary of the founding of the campaign, launched by Evelyn of the famous cosmetic company Estee Lauder.

In honor of Evelyn Lauder, we start our parade of The Best Pink Products with this year’s breast cancer awareness offerings from Estée Lauder:

Limited Edition Evelyn Lauder Dream Compact

With translucent pressed powder and a stunning compact, the Estée Lauder Evelyn Lauder Dream Compact ($75; esteelauder.com) makes it easy to preen for the cause no matter where you are. This heart-shaped compact with a beautifully adorned ribbon design (including a blue ribbon to represent the 1% of men affect by breast cancer) is filled and refillable with the smooth Lucidity Translucent Pressed Powder.  A truly powerful and elegant way to show your support of Breast Cancer Awareness with all proceeds going to the Breast Cancer Research Foundation.


Limited Edition Evelyn Lauder and Elizabeth Hurley Dream Lip Collection

A beautiful way to show your support of Breast Cancer Awareness, with a Pure Color Long Lasting Lipstick in Candy, Pure Color Gloss in Pink Innocence plus a chic pink snakeskin-printed clutch. ($29.50; esteelauder.com) For each purchase of the Evelyn Lauder Dream Lip Collection, Estée Lauder will donate 20% of the suggested retail price to The Breast Cancer Research Foundation®. August 2012 – June 2013.

Limited Edition Evelyn Lauder Dream Pin

Proudly display your support for the cause with this twinkling collectible pin in celebration of the 20th anniversary of Estee Lauder Companies Breast Cancer Awareness Campaign. ($12.50; esteelauder.com) 20% of the suggested retail price goes to The Breast Cancer Research Foundation®. August 2012 – June 2013. 

About BCRF:  BCRF is an independent, not-for-profit organization that was founded in 1993 by Evelyn H. Lauder to fund the most promising breast cancer research worldwide. It’s mission: prevention and a cure within our lifetime. For more information about BCRF visit www.bcrfcure.org.